It all began in 1981, when the entrepreneurial spirit of Jaume Julià drove him to convert a small gold and silversmith's workshop in a small rural village near the Costa Brava into a contemporary jewellery company. The artistic heritage of these lands bathed by the Mediterranean and the mark left there by universal creators meant that the brand had a clear link with art and with the city of Barcelona from the very beginning.
Jaume Julià invited creators from the Escola Massana to collaborate in the design of the very first collections to create jewelry with character. He also established ties with different jewelers and artists, such as Anna Font, Ricardo Domingo and Manuel Outumuro, which allowed the brand to stand out for its aesthetic purity and unique image.
Slowly, the success of Joidart's creations crossed borders as the brand reached women all over the world, especially in France, Germany, England, Hungary and Portugal, and later in the United States, the Netherlands, Russia and the United Kingdom. The growth of the company was based on a strong commitment to design as well as new technologies, with Cristina Julià, the brand's creative director, and Mariona Julià, sales director, at the helm.
Their leadership continues to this day. Together, they have taken over from their father, taking up the creative spirit and personal touch that has always been Joidart's hallmark.SHOP THE BRAND
We make our jewellery conscientiously and locally, through processes that are as environmentally friendly as possible. From our workshop, tucked away amidst nature, we apply artisanal jewellery-making techniques and produce all the pieces by hand in short runs. This way we avoid overproducing and storing. We follow the Slow Crafts methodology, where each manual process – soldering, polishing, scratching, enameling – is carried out calmly, allowing the jewelry the necessary time to achieve the desired finish.
The charm of Barcelona's signature spaces inspires us to design pieces that mirror the creative spirit of the city we so adore. The light and strength that the sea transfers on the city are reflected in one way or another in the collections' colors, organic shapes and expressive volumes, which exude the Mediterranean in every line.FIND YOUR NEAREST STOCKIST
The team behind their jewellery is made up of mostly restless, tenacious women who are the pillars of Joidart's operation. These women are a key part of the brand. They understand it, "suffer" for it and love it like no one else. Joidart co-create their designs in collaboration with talents from different artistic fields. Each artist brings their own subtle touch. In the Joidart workshop they make all their creations by hand using artisanal jewellery-making techniques.MEET THE ARTISTS BEHIND THE COLLECTIONS